Your business is the heart of your attention and you have a vision as a promoter. Whether you’re aiming to become a market leader or just looking for a place among your competitors, you need to have a number of factors that allow you to project yourself into the future. One of the most important of these is information intelligence. The information you have today is a key part of your success tomorrow. This is justified on two levels: internal and external. At the internal level, your employees, co-shareholders or associates, are people who are different from you, each with their own history, personality, resentment, reputation and above all, their own vision.

It is up to you to find out if they reconcile with the image you want to give to your company, in order to federate all energies towards a single goal that will lead to the success of your company. At the external level, especially on the market, you are a brand, and your image represents you. You hold a skill that sets you apart, and you need to be aware of everything that happens in the marketplace that may or may not have an impact on your business. These may be counterfeit networks of your products, or any information about your competitors (merger, transfer of shares, dissolution resignation of a manager, new product on the market etc.)